Journey
For Charity: Program
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Sponsorship
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Fit and Help Charities in Our Community Press
Release 3:

FOR
IMMEDIATE RELEASE, April 24, 2008 MEDIA CONTACT: Gina Kazimir, PR Right
Now, 410-420-8679, gkazimir@prrightnow.com The
Journey Ends with a donation of nearly $10,000 to local charities and almost FOUR
HUNDRED POUNDS lost! (Forest
Hill, MD) - They've sweated. They've endured sore muscles and learned to put aside
self-defeat. They've changed how they eat. They are the nine participants in The
Journey, a charity fitness challenge sponsored by Body Styles by Mel in Forest
Hill. And
now that The Journey challenge has ended, they've lost the equivalent of three
whole people - 397 pounds in total - and have gained their health. And while they've
gotten healthier, they've helped the community as whole, too, raising nearly $10,000
from sponsors to benefit seven area charities. It's all part of Body Styles by
Melıs focus on community wellness. "The
Journey was a chance for us to change lives, not just for the people who were
part of the challenge but for the whole community," explains Mel Royster,
the founder of Body Styles by Mel personal fitness center and, along with his
wife, Kim, the force behind The Journey. "Local businesses donated goods and services
to the challenge, and gave nearly $10,000 to be distributed to seven charities
to celebrate this success." Chosen
from 25 applicants, The Journey participants range in age from 21 to 43.
Their weights ranged from the 200s to well over 400 pounds when they started.
Eight personal trainers and four group fitness trainers gave their time and effort
to help them change their lives over the course of twelve weeks with personal
training sessions, nutritional counseling, group fitness and more. For twelve
weeks they worked, and the results were amazing. "The
Journey was tough," says participant Kevin Cole. "It was hard to completely
change the way my life works and throw out everything I thought I knew about fitness
and nutrition. I was amazed at what I can do now versus all that I couldn't do
when we started. Things that used to get me winded are now just a start. Moves
that I used to think were impossible are now just difficult. I
worked very hard through this difficult program and ended up a new man that has
the knowledge and determination to follow through on my goals and change my life.
I owe all of that to Body Styles by Mel and The Journey program." Kevin lost more
than 51 pounds. Fellow
participant Craig Reddish agrees. "The Journey is just the beginning of
living a healthier life. My trainer, Bill Ackerman, has been a great role model
and an inspiration with his upbeat attitude and his willingness to help all the
contestants in The Journey. I was amazed to see how hard everyone worked and how
supportive we all were to each other. I need to take more time for myself and
my health. That is what I will take with me." Craig
lost over 52 pounds. But as impressive as that is, Michael Kutcher's journey may
be the one that resonates the most - he lost 60 pounds and was able to stop taking
insulin for his diabetes for the first time in 15 years. The
Journey didn't just change the participants; the trainers came away from the
experience with new realizations, too. "For
me, it's been a humbling experience," says trainer Erin Brant. "I asked myself
many times, 'Would I be on that treadmill 2 hours every day? And work? And cook
all my meals? And report to a trainer 3 times a week?' The thought made me step
back and really begin to admire, whole-heartedly, what each of those Journey participants
were undertaking. My eyes were opened to pieces of what it's like being a person
restricted by weight, and I quickly learned that size may or, in this case, may
not determine physical abilities in other areas. This was an amazing trip." The
charities benefiting from The Journey are: Anna's House, The ARC Northern Chesapeake
Region, Boys and Girls Clubs of Harford County, Harford Habitat for Humanity,
The Salvation Army of Harford County, SARC - Sexual Assault/Spouse Abuse Resource
Center Inc, and RERSI - Royal Equine Rescue and Sanctuary Inc. Each received a
check for $1428 thanks to The Journey's sponsors.
To learn more about The Journey or to become a sponsor, call Mel Royster or Debbie
Limpert at Body Styles By Mel at 410-838-1444, or visit: www.bodystylesbymel.com/journey1.html
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Press
Release 2: 
FOR
IMMEDIATE RELEASE, January 29, 2008 MEDIA CONTACT: Gina Kazimir, PR Right
Now, 410-420-8679, gkazimir@prrightnow.com The
Journey Continues: At the point where New Years resolutions fade, The Journey
participants discover new strength (Forest
Hill, MD) - This is when it gets challenging. For most people, by this time in
January those New Year's resolutions have faded, the good intentions have been
forgotten, and old habits are back in force. But for The Journey participants,
this is when change really begins. Nine
area residents - seven participants and two alternates - began a fitness challenge
called The Journey sponsored by Body Styles by Mel in Forest Hill at the beginning
of the year. Since January 7, 2008, eight personal trainers and four group fitness
trainers have been giving their time and effort to help them change their lives
over the course of twelve weeks with personal training sessions, nutritional counseling,
group fitness and more. Area businesses have been helping, too, providing goods
and services to The Journey participants as they discover what it means to have
a healthy lifestyle, and also making cash donations, 100% of which will be distributed
to seven area non-profits. Chosen
from 25 applicants, The Journeyparticipants range in age from 21 to 43. Their
weights ranged from the 200s to well over 400 pounds when they started. But in
the first few weeks, they have lost 110 pounds overall, and are discovering the
strength and ability to change their lives. "I
am doing well. It is so good to see the scale going down and not up," says Chiwy
Webster. Chiwy lost seven pounds for a great start, and that's just the beginning.
"I am excited that I have made it so far. The boot camp has been a struggle but
I am in it to win it. I love the new friends that I have made. I am looking forward
to meeting and conquering the new challenges that each week brings us. It is hard
but I know I can do it." "There's
no question The Journey is going to challenge our participants," explains Mel
Royster, the founder of Body Styles by Mel personal fitness center and, along
with his wife, Kim, the force behind The Journey. "At this point, many people
give up on New Year's fitness resolutions, but not our group. This is twelve weeks
of intense intervention that's going to change, and for some, maybe even save,
their lives. But I know our group can do it. Our trainers are dedicated to going
beyond the classes and workouts - they're calling their clients on their off days
to check in and motivate them, and our clients are showing the dedication that's
going to make them succeed." Trainer
Laura Colquitt agrees. "Big things are happening for The Journey clients. It's
a very personal thing that they're going through." Kevin
Cole has been surprised to discover a new enjoyment in movement. "The most exciting
thing that I've found so far is that I really do enjoy working out and miss it
when the gym is closed," he says. What I'm really looking forward to is my body
accepting the changes - by that I mean the level of soreness is going away faster,
the new food eating times and what to eat are getting easier to manage, and overall
I have more energy." Bill
Ackerman, who is training Craig Reddish, is certainly seeing positive changes
in his client. "I can see the hunger in his eyes to thrive to achieve," he says.
"Craig is very limited in time unlike other clients. Being a teacher and head
wrestling varsity coach, he has practice, matches and tournaments all week late
into the night. But he comes into see me seven days a week, so I can monitor him
daily and also keep him focused. Everything is great - he lost 16 pounds in just
two weeks!" The
Journey alternate, Susan Lanman, is finding the challenge well worth the effort.
As an alternate, she doesn't work out one on one with a trainer, but participates
in all other aspects of The Journey. She says, "I love how my clothes are starting
to fit differently and how I'm feeling stronger. It is a serious lifestyle change,
and as excited as I am about it, I still have to take it one step at a time. I
find that I want to rush into it all and that is just not realistic. We're taking
baby steps, but we're going to get there. I look forward to continuing the learning
process of it all so that it can become our new normal.'" The
Journey participants have been working out with personal trainers three times
a week, and attending five group fitness classes each week, nutrition and health
seminars, and getting 30 to 60 minutes of cardio twice a day, seven days a week.
They'll do this for 12 weeks, with all training and classes donated by Body Styles
by Mel. Overall, Body Styles by Mel has donated more than $25,000 in services
to The Journey to date. Participants
will also learn how to dine out, shop, cook and more, thanks to the generous area
businesses who are helping to sponsor the event. And at the end of the twelve
weeks, the entire community will celebrate enhanced wellness, as The Journey participants
enjoy their new health, and the seven charities who have been designated beneficiaries
of the event learn how much money has been donated by local sponsors to help create
true community wellness. "Our
sponsors and donors are helping us take The Journey beyond just the people who
are directly participating, and into the community as a whole," explains Royster.
"We are still
actively soliciting donations and sponsorships to benefit these charities. We've
raised over $15,000 in cash and in kind donations so far, but we'd love to see
that figure go up." To learn more about The Journey or to become a sponsor, call
Mel Royster or Debbie Limpert at Body Styles By Mel at 410-838-1444, or visit:
.
To learn more about The Journey or to become a sponsor, call Mel Royster or Debbie
Limpert at Body Styles By Mel at 410-838-1444, or visit: www.bodystylesbymel.com/journey1.html
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Press
Release 1: >Dowload .doc File 
FOR
IMMEDIATE RELEASE, January 2, 2008 MEDIA CONTACT: Gina Kazimir, PR Right
Now, 410-420-8679, gkazimir@prrightnow.com Making
New Year's Resolutions Real: Body Styles By Mel in Harford County helps Seven
People Change Their Lives While Raising Money for Charity (Forest
Hill, MD) - On January 7, 2008, seven local residents will embark on The Journey,
a three month fitness challenge that will transform their lives and raise money
for seven area charities. The
Journey participants range in age from 21 to 43. Their weights range from the
200s to over 400 pounds. One has had two heart surgeries, and wants to live to
see his grandchildren grow up. One went through a family member's near-fatal illness,
and knows she needs to make a change. A coach is tired of feeling like a hypocrite
for failing in his own fitness, another woman dreams of becoming a mother but
knows she isn't in shape to do it. "Fitness
changes lives," states Mel Royster, the founder of Body Styles by Mel personal
fitness center and, along with his wife, Kim, the force behind The Journey. "I
love what we do, and I wanted to go beyond our regular work to really do something
to help people who need it, and to help our community." Royster
and his staff of personal trainers regularly help a wide range of people at all
fitness levels improve their health and enjoy life more. Starting on January 7,
2008, eight personal trainers and four group fitness trainers will give their
time and effort to help seven people change their lives over the course of twelve
weeks with personal training sessions, nutritional counseling, group fitness and
more. And as they do, area businesses will be sponsoring them, providing goods
and services to help The Journey participants discover what it means to have a
healthy lifestyle and also making cash donations, 100% of which will be distributed
to seven area non-profits. "For
us as trainers, The Journey is really a capsule of why we do this job," Royster
says to explain the staff's willingness to give their time to the event. "It's
very rewarding. The participants are definitely going to face some hurdles and
they'll need to give 110%. Theyıve tried it all, and it didnıt work, and theyıre
very emotional about where they are. We want them to see what they can do, and
what can happen to their body when they stay dedicated to improving themselves."
Each
of the participants will have a medical checkup, and then will be paired with
one or more trainers. They have committed to work out with their trainer three
times a week, attend five group fitness classes each week, and do 30 to 60 minutes
of cardio twice a day, seven days a week for 12 weeks. Along the way they'll also
receive nutritional counseling and learn how to prepare healthy meals at home
as well as how to dine out, courtesy of The Journey's sponsors. No specific goals
for weight loss will be set, however. Instead, The Journey will equip each of
the participants with the tools they will need to make a lifestyle change that
will help them enjoy their bodies and their good health in ways theyıve never
explored. To
date almost 25 area businesses have made donations valued at more than $15,000
for The Journey, and more sponsors are joining the team every week. Along with
the cash raised for charity, sponsors have donated everything from dinners to
makeovers. Participants will learn how to prepare healthy food and will even go
out for lunch and dinner and learn how to make healthy choices off the menu at
area restaurants. Cash donations will be disbursed to the seven participating
local charities: Anna's House, The ARC Northern Chesapeake Region, Boys and Girls
Clubs of Harford County, Harford Habitat for Humanity, The Salvation Army of Harford
County, SARC - Sexual Assault/Spouse Abuse Resource Center Inc, and RERSI Royal
Equine Rescue and Sanctuary Inc. Sponsors are welcome to make additional donations
at any point in The Journey. The
Journey participants were selected from a pool of 25 applicants. Of those, twelve
individuals were personally interviewed and the seven finalists were selected
based on their physical/health needs, motivation and determination and their ability
to meet the program requirements within their current lifestyles. The Journey
participants are: Melinda
Bokeno, 43, of Forest Hill, MD. Melinda is a stylist and owner of Bella Amici
salon. After he husband's near-fatal illness last year, Melinda knew she needed
to make some lifestyle changes for both of their sakes. "I need to take this
journey for me," she says. "I got myself into this, but I need help
to get out. The Journey won't just change my life, it will save my life and my
husbandıs as well." Kevin
Cole, 27, of Aberdeen, MD. Kevin is an application developer who is ready to create
"a better me." He says, "Other than round, I've never been in shape.
I don't like being morbidly obese and hearing that I'm at a high risk for death.
It's been a struggle ever since my pediatrician called me husky. Iım ready to
do something better for myself." Michael
Kutcher, 40, of Bel Air, MD. A computer programmer, Michael underwent two heart
surgeries in two years and is diabetic. With his first grandchild born in 2006
and another on the way this year, Michael wants to live to see them grow up. Craig
Reddish, 38, of Abingdon, MD. Craig is a physical education teacher and coach
whose excess weight is starting to affect his job. "I feel like I'm living
the life of a hypocrite," Craig says. "I teach fitness, but I donıt
live it. It's about time I start listening to my own advice and start living a
healthier, happier life." Scott
Reiber, 27, of Perryville, MD. Scott is a mortgage company manager and musician
who says, "I have everything in the world I could want, but I'm not happy
with me. I am big and I'm tired of being this way...I need this change."
Jimmy
Smith, 21, of New Park, PA. Jimmy works in customer service, and claims he was
in the best shape of his life at birth, but it's all been downhill from there.
He says, "I want to be able to travel without having to buy two seats on an airplane,
but most of all I would like to not have to constantly think about whether or
not I'm going to break the chair I'm sitting in...My goal is not just to be thinner
but to learn a new and healthier lifestyle that will help me stay healthier, happier
and alive for a much longer time." Chiwy
Webster, 33, of Edgewood, MD. Chiwy works as a school secretary and is studying
to be a teacher. She says, "When was I in the best shape of my life? Birth!
I am well over three hundred pounds and have been in this range almost my whole
adult life...I have hit rock bottom with trying to do this on my own. I think
The Journey is going
to be my chance to be successful." The
Journey is a major undertaking, for the seven participants and for Body Styles
by Mel. The fitness studio is donating almost $15,000 worth of training and support
to the effort, and Royster is excited about the program. "I just wanted to
do something to really help people," he says when asked why he's putting so much
effort into The Journey. "We're helping charities and changing lives with
this. The Journey is a lifestyle change. I want them to walk away and never look
back at where they've been, just ahead to where theyıre going." And these
seven people are ready to embrace a new way of living.
To learn more about The Journey or to become a sponsor, call Mel Royster or Debbie
Limpert at Body Styles By Mel at 410-838-1444, or visit: www.bodystylesbymel.com/journey1.html
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